My Sitemap is the beginning of my project to create better search tools for Because giffgaff has grown huge. So its website has lots of useful content. But it’s sometimes hard to find the most relevant content. Especially as relevance changes depending on context. For example, if you’re planning on buying a new […]

The Science of giffgaff

Unusually, giffgaff employs engaged customers to provide its first-line customer support service. Now as a giffgaff customer, I love that level of engagement. Especially as in line with giffgaff’s marketing pitch, there’s no contract. So I can provide support when I want. But leave it to other customers when I’m busy. I’m intrigued by the […]